About Us

Ged Davies is the founder of Global Extrusion Direct Ltd, a company that has been established since 2019 following 27 years in the aluminium extrusion industry. Starting out in 1993 Ged entered the extrusion industry at Hydro Aluminium Alupres in Caerphilly as a area sales co-ordinator, managing numerous accounts and their daily requirements. This was a very steep learning curve which was certainly a very good grounding and introduction into the way various market sectors within the industry worked along with an appreciation for their individual demands and requirements.

After a number of years gaining experience within the sales department at Hydro Ged was promoted to external sales, managing the south east of the UK and all stockists. This role provided further personnel development in terms of interpersonal skills, negotiation, and the overall management of client demands.

After 12 years at Hydro Ged was approached by Edmo Ltd in Ross-On-Wye to become their Sales Director. This move proved successful and with the support of the team the business flourished and grew year on year, offering the market a full and comprehensive range of capabilities and services for their aluminium requirements. In 2018 Ged decided that he had taken things as far as he could at Edmo and came to the decision that new challenges were needed. Following brief spells at Sherwood Aluminium and more recently Hydro UK , Ged decided that the time was right to set up Global Extrusion Direct Ltd and use his years of experience to offer his client base a directly managed and carefully planned service from design through to complete supply.